Update: 06.02.2024
Last week: 4 week 2024 (22.01.2024 - 28.01.2024)
Last full month: December 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 724 | 0.1% | 11.1% | -0.1 | 15 078 882 | -0.8% | 9.7% | -0.1 | 1.1% |
| MoM | 31 269 | -16.0% | 10.1% | -0.4 | 66 531 133 | -12.5% | 8.5% | -0.3 | -13.0% |
| YTD | 23 680 | 27.2% | 11.1% | 2.3 | 52 925 268 | 58.2% | 9.7% | 2.2 | 0.9% |
| MAT | 345 911 | 35.9% | 9.3% | 1.9 | 676 287 065 | 44.6% | 7.8% | 1.6 | 7.6% |
| BRAINMAX | |||||||||
| WoW | 1 078 | 15.8% | 100.0% | 0 | 3 839 178 | 15.5% | 100.0% | 0 | 15.8% |
| MoM | 5 466 | 0.9% | 100.0% | 0 | 19 416 190 | 0.6% | 100.0% | 0 | 0.9% |
| YTD | 3 893 | 103.8% | 100.0% | 0 | 13 774 239 | 112.4% | 100.0% | 0 | 103.8% |
| MAT | 48 634 | 302.0% | 100.0% | NA | 168 286 584 | 328.7% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 15 439 | -6.1% | 42.9% | -0.5 | 50 982 015 | -3.8% | 35.7% | -0.2 | -5.0% |
| MoM | 62 376 | -4.0% | 45.8% | -0.1 | 202 435 833 | -1.0% | 39.3% | 0 | -3.8% |
| YTD | 59 864 | 4.7% | 43.5% | 2.5 | 197 084 422 | 13.1% | 36.2% | -1 | -1.4% |
| MAT | 871 755 | 24.7% | 45.1% | 2.7 | 2 714 574 805 | 32.4% | 39.6% | 2.7 | 17.2% |
| MIGRENIUM | |||||||||
| WoW | 11 855 | -3.6% | 0.5% | 0 | 3 203 994 | -2.4% | 0.6% | 0 | -1.2% |
| MoM | 46 866 | 3.5% | 0.4% | 0 | 10 783 826 | 10.7% | 0.4% | 0 | 16.0% |
| YTD | 43 970 | -8.3% | 0.5% | -0.2 | 11 510 914 | 32.4% | 0.5% | 0 | 22.7% |
| MAT | 637 586 | 8.3% | 0.6% | 0 | 125 483 464 | 20.4% | 0.5% | 0 | 4.9% |
| MODELAX-N | |||||||||
| WoW | 30 752 | 6.3% | 22.1% | 0.9 | 12 237 400 | 6.7% | 13.4% | 0.7 | 2.0% |
| MoM | 98 784 | -13.4% | 16.2% | -3.5 | 36 969 645 | -8.5% | 9.2% | -1.6 | 5.0% |
| YTD | 106 265 | 59.1% | 20.0% | 4.5 | 41 908 214 | 87.7% | 11.9% | 2.6 | 23.5% |
| MAT | 1 207 462 | 182.0% | 18.9% | 11.2 | 402 394 202 | 178.0% | 10.5% | 6.1 | 15.8% |
| REDUXIN | |||||||||
| WoW | 12 254 | -3.4% | 34.1% | 0.6 | 66 549 656 | -2.5% | 46.6% | 0.4 | -5.0% |
| MoM | 42 094 | -5.8% | 30.9% | -0.6 | 217 602 822 | -1.5% | 42.2% | -0.3 | -3.8% |
| YTD | 46 727 | -2.7% | 34.0% | -0.5 | 253 557 279 | 25.5% | 46.6% | 3.4 | -1.4% |
| MAT | 636 555 | 4.1% | 32.9% | -4.1 | 2 924 681 864 | 12.6% | 42.6% | -4 | 17.2% |
| REDUXIN FORTE | |||||||||
| WoW | 3 084 | -8.2% | 8.6% | -0.3 | 13 830 931 | -5.2% | 9.7% | -0.2 | -5.0% |
| MoM | 12 346 | -8.9% | 9.1% | -0.5 | 54 179 221 | -2.1% | 10.5% | -0.1 | -3.8% |
| YTD | 11 581 | -3.2% | 8.4% | -0.2 | 50 769 569 | 16.3% | 9.3% | 0 | -1.4% |
| MAT | 165 632 | 33.8% | 8.6% | 1.1 | 660 637 076 | 41.3% | 9.6% | 1.2 | 17.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 23 680 | 27.2% | 11.1% | 2.3 | 52 925 268 | 58.2% | 9.7% | 2.2 | 0.9% |
| BRAINMAX | 3 893 | 103.8% | 100.0% | 0 | 13 774 239 | 112.4% | 100.0% | 0 | 103.8% |
| GOLDLINE PLUS | 59 864 | 4.7% | 43.5% | 2.5 | 197 084 422 | 13.1% | 36.2% | -1 | -1.4% |
| MIGRENIUM | 43 970 | -8.3% | 0.5% | -0.2 | 11 510 914 | 32.4% | 0.5% | 0 | 22.7% |
| MODELAX-N | 106 265 | 59.1% | 20.0% | 4.5 | 41 908 214 | 87.7% | 11.9% | 2.6 | 23.5% |
| REDUXIN CAPS | 46 727 | -2.7% | 34.0% | -0.5 | 253 557 279 | 25.5% | 46.6% | 3.4 | -1.4% |
| REDUXIN FORTE | 11 581 | -3.2% | 8.4% | -0.2 | 50 769 569 | 16.3% | 9.3% | 0 | -1.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 345 911 | 35.9% | 9.3% | 1.9 | 676 287 065 | 44.6% | 7.8% | 1.6 | 7.6% |
| BRAINMAX | 48 634 | 302.0% | 100.0% | NA | 168 286 584 | 328.7% | 100.0% | NA | NA |
| GOLDLINE PLUS | 871 755 | 24.7% | 45.1% | 2.7 | 2 714 574 805 | 32.4% | 39.6% | 2.7 | 17.2% |
| MIGRENIUM | 637 586 | 8.3% | 0.6% | 0 | 125 483 464 | 20.4% | 0.5% | 0 | 4.9% |
| MODELAX-N | 1 207 462 | 182.0% | 18.9% | 11.2 | 402 394 202 | 178.0% | 10.5% | 6.1 | 15.8% |
| REDUXIN CAPS | 636 555 | 4.1% | 32.9% | -4.1 | 2 924 681 864 | 12.6% | 42.6% | -4 | 17.2% |
| REDUXIN FORTE | 165 632 | 33.8% | 8.6% | 1.1 | 660 637 076 | 41.3% | 9.6% | 1.2 | 17.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 724 | 0.1% | 11.1% | -0.1 | 15 078 882 | -0.8% | 9.7% | -0.1 | 1.1% |
| BRAINMAX | 1 078 | 15.8% | 100.0% | 0 | 3 839 178 | 15.5% | 100.0% | 0 | 15.8% |
| GOLDLINE PLUS | 15 439 | -6.1% | 42.9% | -0.5 | 50 982 015 | -3.8% | 35.7% | -0.2 | -5.0% |
| MIGRENIUM | 11 855 | -3.6% | 0.5% | 0 | 3 203 994 | -2.4% | 0.6% | 0 | -1.2% |
| MODELAX-N | 30 752 | 6.3% | 22.1% | 0.9 | 12 237 400 | 6.7% | 13.4% | 0.7 | 2.0% |
| REDUXIN CAPS | 12 254 | -3.4% | 34.1% | 0.6 | 66 549 656 | -2.5% | 46.6% | 0.4 | -5.0% |
| REDUXIN FORTE | 3 084 | -8.2% | 8.6% | -0.3 | 13 830 931 | -5.2% | 9.7% | -0.2 | -5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 31 269 | -16.0% | 10.1% | -0.4 | 66 531 133 | -12.5% | 8.5% | -0.3 | -13.0% |
| BRAINMAX | 5 466 | 0.9% | 100.0% | 0 | 19 416 190 | 0.6% | 100.0% | 0 | 0.9% |
| GOLDLINE PLUS | 62 376 | -4.0% | 45.8% | -0.1 | 202 435 833 | -1.0% | 39.3% | 0 | -3.8% |
| MIGRENIUM | 46 866 | 3.5% | 0.4% | 0 | 10 783 826 | 10.7% | 0.4% | 0 | 16.0% |
| MODELAX-N | 98 784 | -13.4% | 16.2% | -3.5 | 36 969 645 | -8.5% | 9.2% | -1.6 | 5.0% |
| REDUXIN CAPS | 42 094 | -5.8% | 30.9% | -0.6 | 217 602 822 | -1.5% | 42.2% | -0.3 | -3.8% |
| REDUXIN FORTE | 12 346 | -8.9% | 9.1% | -0.5 | 54 179 221 | -2.1% | 10.5% | -0.1 | -3.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "MIGRENIUM"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"
## [1] "MIGRENIUM"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs